Hey, I’m Alex — founder of CBlue Apparel.

I’ve been in EMS and the fire service for over 10 years, and I’m currently a paramedic in Hawai‘i. I started this brand because I felt like something was missing in the apparel space — something real. Something built by us, for us.

If you’ve been in the field, you know the deal: the long nights, the back-to-back calls, the tight crew bonds, the dark humor, and the pride that comes with the job. This life isn’t easy, but it’s ours — and I wanted to create a brand that actually represents that.

CBlue Apparel was born out of experience — not a boardroom.

I wanted gear that speaks our language. Stuff that looks good off-duty but still feels like it belongs to the life we live. Not generic. Not watered down. Just authentic apparel that honors the job, the people who do it, and the culture we’ve built around it.

This brand is for EMTs, medics, firefighters, dispatchers, cops, nurses — and every first responder and support role that keeps the system going. Whether you're riding third, working your first shift, or 20 years in — you belong here.

The name CBlue comes from “Code Blue” — a term that means different things depending on where you work. Sometimes it signals a cardiac arrest. Other times, it’s a severe emergency, or a call for help when something’s gone wrong.

But no matter where you hear it, one thing is always true:

Responders drop everything and step up.

That’s what this brand stands for — backing each other up, showing up when it counts, and honoring the strength it takes to do this job every day.

• Everything is designed with intention.
  
• Whether it’s something for the station, the street, or just repping off duty, it’s made for this life.
  
• Feedback is always welcome, and I’m always listening.
  

Thanks for being here.

Let’s keep building something that actually means something.

– Alex Grant

Paramedic / Founder, CBlue Apparel